I firmly believe this applies to customers as well as others. I work hard at attracting the customers I want and who want my services. I rarely try to “close” a sales call, and I rarely follow up because I beleive in the process of attraction, and I respect my customers ability and desire to make decisions that are best for them. This is what I believe is truly excellent customer service. If I do my job correctly and professionally and demonstrate my competence, the customer’s decision is very easy, and they will choose to do business with my company at a very high rate.